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Google has announced the launch of Personal Intelligence to users in the Arab world.

Google launches Personal Intelligence in the Gemini app in the Arab World

From left, Elie Saade and Ali Kandil, Co-Founders of FATKID. Image courtesy: FATKID.

FATKID launches to aid GCC restaurant growth with focus on contributor margins

A breakdown of Google's Gemini, understanding its media tools and workflows so marketers can navigate its AI ecosystem with clarity.

Understanding Gemini: Google’s AI tools, explained

A guide for marketers to navigate AI ecosystems and specialist tools, build workflows with the right interfaces, and deliver creativity.

AI 101 for marketers: Glossary, ecosystems and tools

Google has introduced two new updates to Google Gemini, aimed at making its AI ecosystem more connected and intuitive.

Gemini introduces memory imports and scales Search Live

Campaign Middle East rounds up the latest updates on social media and content and streaming platform from March.

The platform updates you need to know from March 2026

From left, Jaimesha Patel, CEO, Créo Global, and Zain Mir, Head of Performance and SEO, Créo Global.

AI Overviews and organic search: Threat, shift or strategic advantage for publishers?

The new Nano Banana model in Google Gemini offers production ready specs, subject consistency and precision in language, all at Flash speed.

Nano Banana 2 is now live on Gemini App and Google Search

Google launches Lyria 3 for AI custom music tracks in Arabic (beta)

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THE WORK

The Unburied Casket

Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket

Novo Nordisk, weight loss, Live Lighter, Saatchi & Saatchi

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 7, 2026

Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation

Batroun Foot City

Featured The WorkJul 6, 2026

Batroun Foot City transforms a coastal city into a 39-day World Cup activation

SAVA Squad

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

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