AI Archives - Page 22 of 71 - Campaign Middle East

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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
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AOTYME2026
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By Serhat Akkılıç, Vice President – Delivery, HAVAS CX Middle East

A valley built on impact

Carlo Nakhle, Business Director, Havas Life Middle East on trust in healthcare communications and GLP-1 medications

How digital dialogue is shaping GCC healthcare communications

To unpack what the future holds in PR and communications, Sarah Waddington speaks on the evolving priorities for the MENA region.

PRCA’s Sarah Waddington says, “PR must sit at the heart of business”

e& Saatchi & Saatchi screen addiction

e& and Saatchi & Saatchi ME craft a wake-up call for screen addiction at GITEX 2025

Michel Harb, Founder and Executive Producer, Black Rhino on the agency's new AI chapter.

When humans meet artificial intelligence: Black Rhino unveils new AI chapter

news

The untapped ROI of premium news

Bidease app marketers

Middle East app marketers double down on UA, AI as GCC growth outpaces global benchmarks

Leaders from platforms, Meta, Google, TikTok, Snapchat and Spotify speak to Campaign Middle East to discuss ways for brands to enable seamless integration, map measurement that matters and bridge the gap between advanced tooling and implementation.

The AI-powered platform playbook

Engy Noureldin, Lead Strategist, Kijamii on strategy led by humans in marketing

Beyond personas: Why real strategy starts with human truths

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Page 22 of 71

THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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