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Tarek Miknas

Reflecting on 2024 with the CEO of FP7 McCann, Tarek Miknas

Beatriz Benedetti, Head of Marketing - MENA, BRF

‘Local relevance, creativity and consistent innovation’ key to succeed in 2025

Pinterest Predicts 2025 Creative Trends

Pinterest Predicts report reveals 2025 trends for consumers, advertisers

Cannes Lions introduces country pavilions and award criteria updates

Campaign announces OOH Breakfast Briefing 2025: Street Smart Branding

‘You Can With a RAM’ aims to redefine brand in MENA region

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

KitKat customises OOO emails for those clocking out over the holidays

Dec 17, 2024

Global partnerships and marketing innovation with JCDecaux ATA

Dec 19, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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