To launch this regional activation, Tactical’s dedicated Mixed Reality team used 3D modelling and background segmentation technology to build 6 augmented reality lenses to showcase key landmarks in KSA including AlUla, Tabuk Castle, Khobar Water Tower, Rijal Almaa, Masmak Fort and Nassif House.
OOH! Campaign Breakfast Briefings are back! Join us to discuss all things Out-Of-Home – live and in-person. But register now. Tickets are limited. Click here for more details.
Each lens starts with a face lens experience where users find themsel
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
