Anas Bukhash
With the impact and acceptability of social media marketing on the rise, leading celebrity and digital marketing consultancy Bukhash Brothers has released the findings of its first ‘Influencer Marketing’ 2018 – 2019 survey where they interviewed 100 leading influencers from the UAE to gain insight, analyze trends and identify behaviors exhibited by social media influencers.
The research has revealed that 84% of influencers do not “disclose in a clear manner any brand integrations or branded content” that is posted, while only 44% use the “paid partnership” tag on Instagram when being paid
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