A new survey conducted by Next Broadcast Media, for Saudi Arabia residents gives insights into audio consumption habits for podcasts, digital radio, music streaming, and commercial FM radio during Ramadan. The data shows increased consumption of podcasts and preferences for streaming during the Holy Month.
Lemya Soltani, managing director at Next Broadcast Media says “Technology, the pandemic, and lifestyle shifts have all contributed towards communities in Saudi Arabia changing their behaviours and habits. Our goal with this survey was to shed light on these new preferences so brands can adapt strategies based on fact, and be more effective this Ramadan.”
Next Broadcast Media surveyed
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