The future of live TV is here
During the 2018th World Cup, more than 175 million viewers from the region tuned in to the final game between France and Croatia making it the highest-watched event on TV across the Middle East. This proves that watching a sports game on TV is by far the most engaging activity a viewer can experience, something that is expected to grow exponentially in the coming years.
We are seeing tremendous growth in the number of people watching live sports events on TV all through Saudi, UAE, Cairo, Morocco, and all Arab countries.
Sports fans; being the most loyal of all consumers are considered the most valuable asset for brands as they are not only loyal towa
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