Photo by Headway on Unsplash.
Ever sat through a three-hour meeting where someone drones on about pie charts? Somehow, the strategy seems to have gotten lost in the PowerPoint sauce. We’ve all been there—slide after slide, wondering about the point. Did those strategy slides help lead to that creative idea?
Too often, strategy is treated as an end in itself—a parade of slides, graphs, and charts. To give the impression of a deliverable being met. “Look at how hard the agency worked on your brief! Look at all these slides! See how much sleep I’ve lost over your business.”
Strategy is not a set of slides
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