By Robin Phillips, regional head of outcomes at Mindshare MENA
Have you heard that Covid-19 has had a massive impact on e-commerce in this region? Yes? Me too and about 20 times a day in any number of presentations.
So, we know more people are doing it. But if they are, then how do we ensure they choose our brand, site, platform or app over others and how do we ensure they come back and do it again and again?
Engaging and targeting the right audience is traditionally where the attention and focus has been centred when planning and running campaigns. While this continues to be of paramount importance, we also need to further understand and develop our thinking and approach towards cust
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