As the region becomes increasingly digitally diversified, streaming services will continue to grow at an accelerated pace or consider new areas of consolidation. It is a ‘viewers market’ – where subscribers can watch what they want, wherever they want with minimal commitment. But it also poses challenges for entertainment companies who are competing for their attention – and OSN+ has seen this first-hand how with rising competition in the content streaming industry, and entertainment in general, impacting share of voice and investment strategy.
With so many streaming services available, it can be difficult to capture the attention of viewers and convince them to choose our platform over
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
