Starcom has retained Saudi Telecom’s media planning and buying account following a review of the marketing business of the region’s most important pan-Arab advertiser.
Saudi Telecom (STC) called a review of its media and creative advertising accounts earlier this year, with a decision yet to be made regarding the advertising side of the business. JWT and Leo Burnett are the incumbents on the creative accounts.
The STC media account is one of Starcom’s most important pieces of business and its retention has been cause for celebration at the agency.
Ramzi Ghanem, general manager of Starcom Riyadh, said: “This is fantastic news for us, a testament to our nine-year partnership that
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