Starbucks announced the launch of the straw-less lid across all its markets in the MENA region. The launch of the first-ever sustainability campaign in MENA by Starbucks is a major step in the brand’s sustainability journey. Through this campaign, Starbucks is demonstrating its support for the phasing out plastic straws worldwide.
The newly launched straw-less lid is recyclable and is the new standard for iced beverages in Starbucks stores across MENA. Starbucks has developed and trialled several prototypes of the lightweight recyclable straw-less lids in select markets around the world before arriving at this milestone and rolling it out in the region. This marked a significant milestone
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