Fashion app invests over $5 million in creators and influencers

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Get Outfit, a fashion discovery app powered by a generative AI stylist has launched a creators programme.

This initiative improves the shopping experience for users with an AI stylist and presents an opportunity for monetization for influencers.

Creators boasting an audience of over 1000 followers can join the platform and start earning commissions from a range of over 2000 contemporary brands and authentic designers, ranging from Nike to Jacquemus.

The app allows creators to launch their personalised pages, curate collections of their favourite fashion items, and share the link on social media.

Kim Sanzhiev, founder of Get Outfit, said: “In our customer development discussions with creators, we uncovered a pressing issue: over 90 per cent of them struggle to monetise their content. You share a stylish Instagram post, engage with followers about your fashion choices, but it doesn’t translate into earnings.

“We decided to change that and give creators the opportunity to monetize their passion for fashion. Fashion is the favorite category for the emerging Gen Z, and we genuinely believe this initiative will foster a new cohort of young entrepreneurs, offering them an additional avenue to monetize their passion.”

Get Outfit for Creators has already launched with over 50 influencers actively using the platform, including influencers with over 1 million followers and niche fashion micro-influencers or stylists with community pages of 2000 followers.

In addition to the commission model, the team is currently testing a subscription model with creators, allowing them to create exclusive content for their audience and use Generative AI tools for content creation.

The startup plans to introduce a dedicated section in the app featuring User-Generated Content (UGC) from the fashion community, as part of its Social Commerce mechanics development within the mobile application.

The app is committed to investing over $5 million in the next 3 years for payments to creators. This significant financial commitment underscores the platform’s dedication to recognising and rewarding the creativity and influence of content creators.

It aligns with the initiative by Sheikh Mohammed bin Rashid, the UAE’s vice president, prime minister, and ruler of Dubai, who has unveiled a fund of Dh150 million ($40.8 million) dedicated to supporting content creators and influencers.