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Anup Oommen
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Stagwell expands MENA footprint with Create. Group acquisition

Anup Oommen
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Create. Group provides digital strategies that empowers clients such as the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi), Dubai Department of Economy and Tourism (DET), Sony Pictures, Volkswagen Middle East, COP29, Saudi Arabia’s Public Investment Fund (PIF) and NEOM.

Create. Group’s leadership team, Dia Hassan, Matthew Richardson and Tom Otton.
NASDAQ-listed  global marketing and communications group Stagwell has entered into an agreement to acquire Create. Group, a strategic digital communications group in the Middle East.
Create. Group will join Stagwell’s Code and Theory Network, which is designed to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI.
Create. Group is Stagwell’s eleventh acquisition of 2024, following UNICEPTA (Germany), Consulum (MENA), LEADERS (MENA), Business Traveller (Global), BERA (U.S.), Luxine R


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Tags:AssemblyBERABusiness TravellerCode and Theory NetworkcommunicationsConsulumCOP29Create Groupcreative collectiveDan GardnerDCT Abu DhabiDepartment of Culture and Tourism – Abu Dhabi.DETdigital communicationsDubai Department of Economy and TourismForsman and Bodenforsgovernment advisory firmgrowth advisory firmleadersLuxine Relations PubliquesMark Pennmarketingmedia agencyNEOMPhronesis GroupPIFprosPublic Investment FundSidekickSony PicturesStagwellTeam EpiphanyTom OttonUNICEPTAVolkswagen Middle EastWhat’s Next Partners
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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