Spotify has unveiled the UAE edition of Culture Next, Spotify Advertising’s annual global trend report. In its fourth volume, Spotify has looked into Gen-Z as tastemakers, fans, and individuals who navigate and define their place in the world through audio. The report revealed the top trends and insights uncovered during the research – and how they are playing out on Spotify.
Globally, Zs are ready to make the world a better place. Sixty-nine per cent of Zs characterise their generation as change-makers rather than status quo, and their collective soundtrack reveals the energy they harness as they look towards the future.
Zs are highly aware of the world around them. The researc
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