Campaign Middle East spoke to Akshat Harbola – Spotify’s Managing Director for the Middle East, North Africa, and South Asia, as part of our Know Your Platforms series.
Know Your Platforms is a guide for marketers when it comes to social media, music streaming and gaming platforms.
What’s the one thing you wish more marketers knew about your platform?
Over 80 per cent of Spotify users say that the core reason they return to Spotify is personalisation and the strength of its recommendations. We provide a positive and personalised experience for 602 million fans globally with innovative and interactive experiences like Discover Weekly, Blend, and daylist. It’s part of our DNA to stay
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Tags:spotify
