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Spotify invites all female artists to boost their careers with SAWTIK

"We are very excited to launch SAWTIK, which we worked on for over a year": Claudius Boller, managing director MEA, Spotify

When Spotify launched in MENA two years ago, it wanted to create opportunities for as many Arab artists as possible, in line with its global mission to give a million creative artists the chance to live off their art and billions of fans the opportunity to appreciate and be inspired by these creators.

As a true partner to artists, celebrating their music and culture and supporting them to succeed, Spotify wants all Arab music creators, regardless of gender, to enjoy equal conditions in which they can thrive.

There is so much great female talent in this region and high demand for their music, yet they’re hugely underrepresented. Female artists made up less than 13 per cent of Arab artists signed by


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