As Spotify turns five in the Middle East, it is spotlighting its remarkable journey that started in 2018.
Below are some of the key highlights and milestones achieved, particularly in the realms of exporting Arabic music.
The music streaming site has been nurturing local talent through on-platform and off-platform initiatives.
Tell us more about Spotify’s growth in the region over the past five years
The last five years have been very strong. If we think about how the business has done over the last few years, the first thing that comes out is that the consumption of music that we’re seeing on our platform is very local right now.
In a market like Saudi, which is going through a ma
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