Meta has announced that it will be rolling out ad-free plans for its platforms Facebook and Instagram.
Through the plans, users in Europe would be to subscribe to a plan that allows them to use Facebook and Instagram without advertisements.
Meta made this move in order to comply with the European Union regulations, according to Reuters.
The introduction of GDPR in 2016 saw Meta change the terms of service for Facebook and Instagram and switch the legal basis upon which it processes that information to something called “contractual necessity”.
The ruling by Ireland’s Data Protection Commission, which took four years to investigate Meta, meant that the company would have to create a different version of its apps that would not use its users’ data for advertising.
However, the ruling does not amount to a ban on personalised advertising and businesses can continue using Meta’s platforms to target users with ads.
In addition, Meta would still be allowed to ask users for consent to ads with a “yes/no” option.