When BPA Worldwide entered the Middle East marketplace in 2008, it was the only organisation in the Middle East to provide publishers with the assurance of independent, third-party audits of media. The BPA audit, which assures advertisers that a specific audience or market will be delivered, remains the global standard for buying any form of marketing media.
Ten years later, BPA has expanded its third-party assurance services into digital media, offline sales, sustainability, corporate social responsibility, and advertising technology certification as it partners with its members to provide ongoing support.
We caught up with BPA President and CEO, Glenn Hansen, to learn about some of the new and updated products and servic
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