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posted on Sep. 04, 2025 at 5:45 pmSep 4, 2025

SOCIALEYEZ unveils ‘pod system’ to transform client partnerships

posted on Sep. 04, 2025 at 5:45 pmSep 4, 2025

SOCIALEYEZ has launched mission-led Pods, a structure designed around client needs rather than departments, with each pod built on specialist expertise, ensuring brands receive tailored teams aligned to their requirements.

SOCIALEYEZ pod client first structure

SOCIALEYEZ, a leading team of creative strategists in the Middle East, has unveiled a shift in its internal structure, introducing a new pod model that redefines the traditional agency framework.

Moving away from portfolio-based management, SOCIALEYEZ has now launched mission-led Pods, a structure designed around client needs rather than departments.

The Pod model aims to position SOCIALEYEZ at the forefront of industry innovation, adapting to the fast-moving social landscape with agility, creativity and precision.

Each Pod is built on specialist expertise, ensuring brands receive tailored teams aligned to their unique missions, whether in performance marketing, cultural storytelling o

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Tags:account management agility Campaigns client needs client partnerships Collaboration creative creative strategists creativity cultural storytelling Culture Events influencer Inﬂuencer marketing mission-led pods Performance marketing pod structure precision Socialeyez special projects storytelling Tarek Esper VIP VIP projects

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.