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Social Media Trends in 2022, by Bruce Clay’s Aya Ashour

By Aya Ashour, Social Media Director at Bruce Clay MENA.

We’re heading towards an increasingly digital future: just a quick look back on 2021 is enough to convince us that this is the case. Over the past year, we’ve witnessed major digital developments, such as the rise of NFTs and the announcement of Meta, not to mention Bitcoin and other cryptocurrencies hitting new all-time highs.

All this tells you is that you can’t go into 2022 without setting up a strong and solid digital marketing strategy. To help you do that, we’ve prepared a list of the top social media trends to look out for this year.
Increasing interest in VR/AR
Since human beings are essentially social creatures, you shouldn’t be surprised to hear that the adoption o


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