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Sobha Realty makes new brand film with a little help from Arsenal FC

Sobha Realty has released a new brand film to commemorate the expansion of its collaboration with Arsenal.

The property developer recently became principal partner and the club’s new training ground naming rights partner.

It has now produced a short film featuring Arsenal’s Martin Ødegaard, Bukayo Saka and Jakub Kiwior.

The aim of the video is to showcase the shared values of Arsenal and Sobha Realty, and their commitment to excellence,

Last week, the Sobha Realty Training Centre was officially launched.

Ashish Parakh, Chief Marketing Officer of Sobha Realty, said: “By leveraging the vast possibilities in both the real estate sector and football as a sport, Sobha Realty and Arsenal aim to set new standards for global collaborations.

He said the new brand film is designed to showcase the synergy between our brand essence of ‘Art of The Detail’ and Arsenal’s ‘Art of Football’.

“It’s a testament to our commitment to excellence and our partnership with Arsenal. Prepare to be captivated by this gripping film.”

Alok Nanda, Founder & CEO of Alok Nanda & Company, said: “The film was titled ‘Interplay’ to reflect this intermingling of philosophies:  commitment, perfection, control and a passion for details.

“The football serves as a visual pneumonic in the film, guiding us through the detailing in the property, and passed on through the skill of each individual Arsenal star.

“It’s a partnership that will take Sobha Realty to new heights and new markets, as they expand their presence internationally.”