https://youtu.be/P6ibJOrVzqg?si=QBJO6kqwoKrQxV_M
Real estate developer Sobha Realty, in partnership with Arsenal Women, has recently released its Corporate Social Responsibility (CSR) brand campaign, highlighting their focus on empowering women and girls by offering access to opportunities, raising awareness about the need for female education, and promoting their shared values of inclusion, equality, and social responsibility.
The film, produced by Bullion Productions, and directed by James Willis, under the strategic oversight of creative agency AKQA, which designed the overall concept of the campaign, aimed to demonstrate that it is imperative to lay a solid foundation for the future,
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Tags:AKQAArsenalArsenal FCArsenal WomenArthur LovedayAshish ParakhauthenticityBullion ProductionCorporate Social ResponsibilityCSRDE&IDOPemotional connectionEmpowermentempowerment programmesEqualityfemale educationinclusionJames WillisJuliet SlotPNC MenonSobha AcademySobha Community Home Project InitiativeSobha GroupSobha RealtySobha Rural Women Empowerment ProgrammeSobha Young Mother Rehabilitation Programmesocial responsibilitySri Kurumba Educational and Charitable Trust