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posted on Sep. 10, 2024 at 9:30 amSep 10, 2024

Sobha Realty, Arsenal Women campaign for female education

posted on Sep. 10, 2024 at 9:30 amSep 10, 2024

The Sobha Realty-Arsenal campaign highlights the need to 'lay the foundations' for female empowerment, break down gender barriers, and promote shared values of inclusion, equality, and social responsibility.

https://youtu.be/P6ibJOrVzqg?si=QBJO6kqwoKrQxV_M

Real estate developer Sobha Realty, in partnership with Arsenal Women, has recently released its Corporate Social Responsibility (CSR) brand campaign, highlighting their focus on empowering women and girls by offering access to opportunities, raising awareness about the need for female education, and promoting their shared values of inclusion, equality, and social responsibility.

The film, produced by Bullion Productions, and directed by James Willis, under the strategic oversight of creative agency AKQA, which designed the overall concept of the campaign, aimed to demonstrate that it is imperative to lay a solid foundation for the future,

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Tags:AKQA Arsenal Arsenal FC Arsenal Women Arthur Loveday Ashish Parakh authenticity Bullion Production Corporate Social Responsibility CSR DE&I DOP emotional connection Empowerment empowerment programmes Equality female education inclusion James Willis Juliet Slot PNC Menon Sobha Academy Sobha Community Home Project Initiative Sobha Group Sobha Realty Sobha Rural Women Empowerment Programme Sobha Young Mother Rehabilitation Programme social responsibility Sri Kurumba Educational and Charitable Trust

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.