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Sobha Realty, Arsenal Women campaign for female education

The Sobha Realty-Arsenal campaign highlights the need to 'lay the foundations' for female empowerment, break down gender barriers, and promote shared values of inclusion, equality, and social responsibility.

https://youtu.be/P6ibJOrVzqg?si=QBJO6kqwoKrQxV_M

Real estate developer Sobha Realty, in partnership with Arsenal Women, has recently released its Corporate Social Responsibility (CSR) brand campaign, highlighting their focus on empowering women and girls by offering access to opportunities, raising awareness about the need for female education, and promoting their shared values of inclusion, equality, and social responsibility.

The film, produced by Bullion Productions, and directed by James Willis, under the strategic oversight of creative agency AKQA,  which designed the overall concept of the campaign, aimed to demonstrate that it is imperative to lay a solid foundation for the future,


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