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Snap AR Ramadan mall returns this year

By Jalaja Ramanunni

Snapchat will continue to explore AR in retail this Ramandan with Snap AR Ramadan Mall. Brands that will participate in the Snap AR Ramadan Mall this year include Ounass, Bath & Body Works, American Eagle, Eyewa, NiceOneSA, Faces, Max Fashion, Toyota and Nestle.

Snapchatters will have access to the mall through the carousel as well as on the organic lens explorer where a personalised tile alongside a collection of nine lenses will be displayed throughout the month of Ramadan.

During Ramadan, people tend to consume more content on mobile – whether it is seasonal shows, messages from friends and family or shopping inspiration.

With Snap AR Ramadan Mall, co


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