Snapchat has announced the launch of a new augmented reality (AR) Lens in partnership with Virgil Abloh, an American fashion designer and founder of luxury fashion label Off-White. The new AR Lens is available around the world including the UAE and Saudi Arabia.
In conjunction with the Off-White label, Snapchat and Abloh worked together to create a Lens that allows Snapchatters to virtually try on a selection of fashion-forward AR face masks.
The Lens was developed as an engaging and creative way to encourage Snapchatters to continue wearing protective face coverings, and ultimately protect the health and wellbeing of themselves and others during the Covid-19 pandemic.
The health and s
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