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Snap reveals platform makeover, new AR Lens Studio, GenAI Suite

Snap reveals a new profile design, toggle between personal & public profiles, video 'replies', a Lens Studio rebuild, and a GenAI Suite.

Evan Spiegel, CEO, Snap

Snap has revealed a series of updates to the platform, as well as new creative opportunities for Snapchatters, creators, and brands alike at the sixth edition of the Snap Partner Summit (SPS).

The latest features include a new profile design created to elevate the user experience; more tools to make content and build communities; and an enhanced AR Lens Studio to amplify creativity.
Currently being tested with groups around the world, the enhanced design organises the app to be centered around what we use our phones for most: communication, taking pictures, and finding entertainment.


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