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posted on Sep. 18, 2024 at 4:37 pmSep 20, 2024

Snap reveals platform makeover, new AR Lens Studio, GenAI Suite

posted on Sep. 18, 2024 at 4:37 pmSep 20, 2024

Snap reveals a new profile design, toggle between personal & public profiles, video 'replies', a Lens Studio rebuild, and a GenAI Suite.

Evan Spiegel, CEO, Snap

Snap has revealed a series of updates to the platform, as well as new creative opportunities for Snapchatters, creators, and brands alike at the sixth edition of the Snap Partner Summit (SPS).

The latest features include a new profile design created to elevate the user experience; more tools to make content and build communities; and an enhanced AR Lens Studio to amplify creativity.
Currently being tested with groups around the world, the enhanced design organises the app to be centered around what we use our phones for most: communication, taking pictures, and finding entertainment.

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Tags:Advertising ar AR Lens Studio augmented reality brands communication entertainment Evan Spiegel GenAI GenAI Suite generative AI Hussein Freijeh Lens Studio MyAI personal profile photos public profile replies Snap Snap CEO Snap Partner Summit Snap profile design Snapchat video

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.