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Shantelle Nagarajan

posted on Feb. 28, 2025 at 12:00 pmFeb 28, 2025

Snap Inc. launches immersive AR experience for Ramadan

Shantelle Nagarajan

posted on Feb. 28, 2025 at 12:00 pmFeb 28, 2025

The Ramadan AR experience from Snap Inc. allows users to interact with their favorite brands in more meaningful ways through playful riddles.

Snap Ramadan

HAZAR FAZAR by Snap Inc. will be exclusively available throughout Ramadan.

Expanding its suite of pioneering Ramadan experiences, Snap Inc. has introduced HAZAR FAZAR — an augmented reality (AR) activation that transports users into the enchanting world of One Thousand and One Nights for Ramadan 2025.

Powered by Magic AI Lenses technology, this immersive experience blends the region’s rich cultural heritage with the interactive possibilities of AR, offering Snapchatters a fresh, engaging way to connect with their favorite brands.

The HAZAR FAZAR journey aims to bring ancient stories to life in a modern digital format. Once users open their Snapchat camera, they can explore brands through a simple tap which activates an exciting transformation. Through this exp

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Tags:ar augmented reality Hazar Fazar Lens Studio Mohammed Bouarib Ramadan Snap Inc.Snapchat

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.