Snap Inc. appointed Zadi Hobeika as its new product marketing lead in MENA, focusing on performance advertising solutions. The new appointment comes in line with Snap’scontinued investment in the region to scale its digital advertising solutions and ensure that brands effectively connect with its 75 million engaged, creative and diverse users in MENA.
Based in Dubai, Zadi is an expert in the digital ecosystem, from both commercial and product perspectives. A tech enthusiast and entrepreneur, Hobeika is the founder of two successful startups – the last of which was an e-commerce venture. He most recently played an integral role in launching TikTok’s advertising business in MENA. He is r
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