IMPACT BBDO leads the Middle East and Africa regions on the Cannes Lions 2020/2021 global Agency Rankings, as part of the annual Lions Creativity Report. The LIONS State of Creativity report presents insights on the challenges, opportunities and approaches for the creative industry in 2021. According to this years’ report, which surveyed more than 1,500 marketers, creatives and media owners globally, brands and creatives are feeling more pressure than ever to prove that creativity performs. The LIONS State of Creativity report also ranks the top-performing agencies, brands and people.
IMPACT BBDO leading the MEA rank follows the agency’s No.1 Cannes Lions ranking back in 2019, delivering consistent performance in the region across three years.
IMPACT BBDO triumphed at the top spot over runners-up TBWA\HUNT\LASCARIS in Johannesburg. The Top 20 list from MEA features 9 agencies from the UAE, 7 from South Africa, 2 from Lebanon, 1 from Egypt and 1 from Saudi Arabia.
Simon Cook, Managing Director at Cannes Lions, said, “The Lions Creativity Report provides a definitive set of global rankings that recognise the companies, people, countries and regions producing game-changing work that set the benchmark for our industry, and establish the global standard for the future of creativity.”
Dani Richa, Chairman and CEO Impact BBDO commented, “A ranking that is even more special for us given that it was two years’ worth of work that was judged this year, and the bar was much higher. IMPACT BBDO are proud to have retained their No.1 position, despite the disruption that we have all experienced caused by the pandemic, and this is due to never losing focus on The Work, The Work, The Work.”