AR in different dimensions: New report by Snap Inc. and IPSOS provides findings on ‘Aumentality Shift’ for UAE and KSA markets
Although everyone has been talking about Augmented Reality for a while, many decision-makers continue to undervalue its possibilities. The recent “Augmentality Shift” study by IPSOS in partnership with Snap Inc. reveals its true potential. The report studies the UAE and KSA markets and highlights how the perception of AR is shifting, revealing that it is a need for everyday life.
For decision-makers, brands, creative leaders, and innovators, this means acknowledging the change, understanding AR technologies, and beginning to utilize them. The study’s finding
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