Starcom Mediavest Group has rolled out its sports marketing practice Sports at SMG across the Middle East and North Africa.
The launch follows closely on the heels of similar roll outs in the United States, Russia and Africa, with the division to be headquartered in Dubai and offering fully integrated sports marketing capabilities.
“In an increasingly fragmented landscape sports is still the number one driver of audiences in big numbers across multiple platforms, devices and multiple markets,” said Robin Clarke, managing director for EMEA at Sports at SMG. “New technologies are enabling rights holders and sports media vendors al
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