In honour of Saudi national day, SIVVI launches the Style on Every Street campaign to celebrate the unique sense of style and individuality discovered in the different streets across each city in Saudi Arabia. The campaign will feature the culture and residents of the different cities during the campaign, over SIVVI’s onsite, app and organic social media.
‘Style on Every Street’ is a celebration of Saudi’s distinctive style and diversity in fashion across the region’s cities, from Riyadh to Jeddah and beyond. Kicking off the series, SIVVI took to the streets of Riyadh with Areej Al Abdullah, social media influencer and motivational speaker, to explore her street style and discover her hidden gems.
Shattering stereotypes with her eclectic eye, creative spirit and beliefs that impossible is just a hypothesis that is yet to be proven, Areej says, “The Kingdom of Saudi Arabia is the only country that mixes every colour in the rainbow, drawing together the community in the most beautiful way. Riyadh is the closest city to my heart because it’s where I grew up and currently live. My entire childhood was cruising and skating the streets of Aldeera district especially the Almoraba Park, accompanying my family shopping in the old souk Alzel and I also have fond memories of my mother taking us to all the historical areas in Riyadh to play as kids. This is such an elegant city and anyone who lives here loves everything about it.”
Commenting on local street style, Areej added, “Lately, it feels like everyone is even more interested in fashion – especially in Riyadh. I see people in the streets shining in bold colours. Because of the lifestyle here in Riyadh, I think people mostly prefer more casual styles compared to other cities. The Kingdom of Saudi Arabia has always been a country of fashion and culture. The way we dress is a beautiful piece of heritage handed down to us by our families.”
Areej will be championing the SIVVI campaign in Riyadh that is committed to celebrating the authenticity of styles across their customers and this is evident in the energy, storytelling and iconic apparel on-site that resonates with the locals across each city.
Through a mixture of fashion and street style expertise, a world-class product range and a stable of truly inspiring content channels, SIVVI is giving 20 and 30 somethings the platform to showcase their individual styles across the brand’s digital and social campaign with #SivviStreetStyle.
SIVVI will also be running 25per cent – 70per cent off promo for Saudi National Day on their highly curated assortment of regional and international brands including Mango, adidas, Puma, Tommy Hilfiger, Calvin Klein, customers can browse the latest collections of womenswear, menswear, kidswear and beauty, as well as exclusive offers at www.sivvi.com and the SIVVI app (available on IOS and Android).
Available with next-day delivery as standard across major cities in the KSA and UAE, customers in Dubai can also choose to have purchases arrive within 3-hours (20 AED at checkout). In the Kingdom’s capital of Riyadh, customers can opt for same-day delivery (12 SAR at checkout).