“Do you want to see the industry improve? Let’s get creatives and creativity back in the boardroom and in C-level leadership roles.” These are comments echoed by a score of leaders in conversation with Campaign Middle East over coffee, so we decided to write about it and share their voice with the world.
Several leaders have opined that across brand-building, marketing, and advertising the industry is witnessing a diminishing presence of pure creative expertise at the highest levels of corporate leadership.
“Paying lip-service to “creativity” by placing isolated creatives in senior positions where they are nothing but a silent minority, in the current model, is nothing but a sham. In
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