In the last few years, social media has played a huge role in communication and news within the Kingdom of Saudi Arabia. Demand for content became much higher.
Short vlogs have become increasingly popular in the age of social media in comparison to the longer form vlogs on Youtube, particularly with the rise of platforms such Instagram Reels and TikTok. These platforms have made it easier than ever to create and share short, engaging videos with a wide audience.
One of the advantages of short vlogs is that they are typically easier to produce than longer-form content. With a smartphone and a few basic editing tools, anyone can create a short vlog in just a few minutes. This accessibility has made short vlogs a great option for influencers and businesses looking to reach their audience in a more casual, authentic way.
Another benefit of short vlogs is that they are often more attention-grabbing than longer videos. With the average attention span of viewers getting shorter, it’s important to capture their attention quickly. Short vlogs, which typically range from 15 to 60 seconds, are a great way to do this. They can be fast-paced, visually engaging, and leave a lasting impression on viewers.
Young minds rely on social media to get their information, data, and experience. Young people use social media when planning a trip, reviewing a product/service or even searching for the best restaurant to eat out at. So they research the location and vibes, read the reviews from various sources, and watch the traditional long vlogs on YouTube.
Creators have adapted to the shorter vlogs format on TikTok which offers a quick personal review that will help the user
make a decision. The channel became an essential tool for conveying one’s opinion. It resonates with the younger generation according to data.ai’s latest app performance report, which shows that TikTok surpassed Instagram as the most downloaded app in the first quarter of 2023.
YOUNG SAUDI CULTURE
Creating effective short vlogs still requires some planning and creativity. To stand out in a sea of content, it’s important to have a clear message or theme, use attention-grabbing visuals, and edit the video to keep it engaging from start to finish. It is one of the most popular ways to consume content online among young Saudis, and across the region. Since everyone enjoys something different, there are hundreds of types of vlogs scattered around the internet.
As users tend to sense the commercial scripts in some of the influencers’ coverages, vlogs allow the feeling of “one on one opinion” to assure the user that the message is genuine and authentic. It’s not really complicated to create a vlog, all you need to do is choose the type of vlog you want to specialise in, grab your camera or phone, and start creating. Once you have the footage, it’s a must to make it look as professional as possible. Using video editing software will give you full autonomy and control over how the final vlog will look. With so many vlogs on social media, it’s a necessity to edit your vlogs so they can stand out from the pack with features like voiceover, music, transitions, and texts.
TIPS FOR BETTER VLOGS
As mentioned earlier, choosing and shooting the vlog is the easy part. There’s room for improvement in terms of preparing for a vlog. We live in a fast-paced world where if the video is longer than 15 to 30 seconds it is condemned to be a boring video, so as a creator you need to plan ahead, pick the right time to shoot, choose the topics you want to cover in the shoot, and articulate yourself in the editing phase even if it makes the process longer. You want to be perceived a professional at what you are talking about. In my opinion, the best of vlogs are yet to come.
By Marwan Khalil, Social Media Manager at Hashtag