Credits: AD Ports
The world of business is constantly evolving, with companies striving to differentiate themselves from their competitors through adopting innovative strategies. Brand development is a crucial aspect of this effort, as it involves creating and distinguishing a company’s image, products and services from competitors. Development also includes aligning the brand with business objectives, communicating it to target markets and updating or strengthening it as necessary.
Some companies have achieved great success in brand development, like McDonald’s and Coca-Cola, whose brands are instantly recognisab
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