Sharjah revealed its new logo and rebranding at an event on Sunday.
Through its new identity, Sharjah seeks to solidify its position as a “premier destination” for living, tourism, and investment through a range of diverse initiatives and experiences.
The chairman of Sharjah Media Council, Sheikh Sultan bin Ahmed bin Sultan Al Qasimi said, “The launch of the new identity embodies the spirit of the emirate and its ability to provide more in all fields.”
He also indicated that the new identity was developed according to the identification of the strengths and distinctive features of Sharjah, as well as its attractiveness for tourism, living, working, studying, and investing.
According to a statement, the new identity represents an open invitation to the world to explore the richness and diversity that Sharjah possesses, along with its tremendous opportunities and potential.
It also provides a wide range of promising prospects across various cultural, educational, economic, social, and entertainment sectors.
The Deputy Ruler of Sharjah, toured the Noor Island, reviewing artistic displays that express the meanings and significance of the new identity of Sharjah.
This identity was derived from the rich history of Sharjah and its distinctive features in various artistic, architectural, cultural, and other fields.
It reflects Sharjah’s progress towards the future with a proactive mindset based on knowledge, information, and technology.
Sharjah’s new identity embodies the rich offers and experiences that the emirate offers to residents, investors, students and tourists.
The launch of the new Sharjah identity represents the first step in a process filled with many planned initiatives and experiences, which will provide visitors and residents with a wonderful opportunity to experience the unique features and elements that Sharjah offers.
