Shamal Holding has appointed Omnicom Group as its fully integrated marketing and communications partner, following a competitive multi-agency pitch. The collaboration marks a significant step in the Dubai-based investment firm’s growth journey, underscoring its commitment to positioning marketing and communications as a core business driver.
The appointment brings together Omnicom’s network agencies – Impact BBDO/Proximity for creative, content and technology, OMD for media and performance, and Impact Porter Novelli for strategic communications and PR – into a single cross-functional team built around Shamal’s long-term business objectives.
The partnership is designed to create a se
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