Following a multi-agency pitch, MBC GROUP has appointed independent creative marketing and design firm ‿And Us Dubai as their creative agency of record for the SVOD platform Shahid VIP, overseeing its strategic planning, marketing communications, design and branding.
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Commenting on the appointment, Marc Antoine d’Halluin, MBC GROUP CEO, said: “Throughout our pitch process we were looking for an agency that could help us articulate both what Shahid VIP is today as well as what it might become. In their presentation ‿ And Us went abo
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