By Jim de Zoete, Executive creative director, Across the Pond
We spend our lives as creatives honing our ideas, but how we present them is just as important. Over the years I’ve learned some lessons. Mostly the hard way. Here’s a few of them.
Their wide eyes are staring at me expectantly. Forty, 50, maybe even 60 people are packed into one of those big boardrooms, all white walls and glass panels. They’re gathered round an absurdly long table.
I must have presented the idea at least 30 times just to get to this point, but this is the big one.
It’s for Nissan’s sponsorship of the 2016 Olympics and Paralympics and in front of me are the client, their social team, their media a
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