Seedtag has released a new neuroscience study conducted with Professor Moran Cerf, offering fresh, data-led evidence on how emotional and contextual alignment affects advertising performance.
The research shows that neuro-contextual ads deliver three-and-a-half times higher neural engagement than non-contextual ads and 30 per cent more engagement than standard contextual formats. It also reports a 26 per cent rise in positive, action-driving emotional responses, with mobile emerging as the clearest driver of attention. The findings revealed sustained focus with no fatigue effect, even after multiple exposures.
For advertisers working in a privacy-first landscape, the results point to a
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