Responsible handling of data leads to a mutual benefit for advertisers and their audiences, according to a new survey . Seedtag, a contextual advertising specialist, released findings from its survey, conducted by data analysis and market research firm YouGov. The survey examined consumers’ privacy concerns and attitudes towards advertising across Europe. The main aim was to gain a direct understanding of consumer perception of advertising and attitudes towards privacy and security.
Seedtag revealed three key insights from the survey’s findings:
1. Data privacy benefits both consumers and brands.
Consumers see brands in a more favourable light when their data is treated respons
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