Campaign Middle East is proud to reveal the second set of judges for the Agency of The Year (AOTY) Middle East awards.
The awards are designed to celebrate excellence in the region’s advertising industry by recognising the top agencies, teams, and individuals. The AOTY Middle East awards aim to hold a significant meaning to the region, as they honour not just creative output, but also business success, agency culture, diversity, and inclusion.
Categories cover various specialties including creative, digital, PR, and media. Winning an award offers valuable recognition and opportunities for agencies across the MENA region.
The 2024 awards ceremony will take place on December 12th in Dubai, with final entries closing on September 26th.
The second set of six judges for the AOTY Middle East awards brings together a diverse panel of regional and international industry leaders. Campaign Middle East asked them what advice they would share to aspiring winners. Here’s what they had to say:
I want to see how agencies are really adding value to their clients.
How are they getting under the skin of the challenges faced by brands and creating work that emotionally connects with consumers and really makes brands stand out.
How are they bringing to life unexpected ideas and challenging clients and brands to push boundaries when it really matters.
Jad Saab, Digital Growth Lead, MBC Media Solutions
Every little detail makes a difference in award entries. Tell a unique story that you are proud of.
Khaled AlShehhi, Executive Director Marketing and Communication, UAE Government Media Office
To excel in the Campaign Agency of the Year Awards, focus on showcasing genuine impact and creativity.
Highlight unique achievements, detailed case studies, and measurable results. Ensure your entry demonstrates not just innovation, but also leadership, business growth, and societal contributions.
Be concise yet compelling, and align your narrative with the award’s emphasis on holistic excellence and rigorous standards.
Authenticity and clear, impactful storytelling will set your entry apart.
Komal Bajaj, Marketing & Communications Director, NEOM Green Hydrogen Company
Think of your award entry like a memorable short story that engages the reader and leaves a long-lasting impression.
Be clear, concise, and lead with compelling insights.
Tell us your story: how does your agency approach challenges differently to deliver results for clients and employees? Make it a story worth telling, and a story worth remembering.
Moadh Bukhash, Chief Marketing Officer, Emirates NBD
Focus on clarity and impact.
Make sure your entry clearly articulates the problem you addressed and the innovative solution you implemented.
Use data and real-world results to back up your claims, and don’t be afraid to let your passion for the project shine through
Olivia Hamilton, UAE Marketing Manager, the ENTERTAINER
Lead the way for others to follow through creativity and innovation.
Showcase your agency’s strengths in what differentiates you through fresh thinking, originality, and a unique approach to solving marketing challenges.
To learn more about the judges from the first set revealed, click here.
