Did you know that if a website takes more than three seconds to load after being reached by an ad click, it can lose up to 40 per cent of its traffic? Four of your last ten potential customers just disappeared before their saw your logo.
And it’s not just slow loading that’s grinding gears. Right now, when users navigate from any social platform to a brand’s website, they face myriad kinds of friction. They get lost on the way, the link doesn’t drive to the correct landing page, the page is not optimised for mobile, they need to fill in the same personal information over and over, the payment solutions are not user-friendly—the list goes on. Imagine the impact on sales for an e-commer
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