BYD sponsored the UEFA Euro 2024 tournament.
The story begins with a nail-biting finish to regulation time in the England versus Slovakia Round of 16 knockout game at the UEFA Euro 2024, which witnessed 21-year-old Jude Bellingham pull one out of the top drawer to score a splendid overhead kick in the fifth minute of stoppage time to level the game
at 1-1 and force overtime.
While the room that I was in burst into hysterics, the ADHD version of me got distracted. Was that a Build Your Dream (BYD) logo I just noticed behind Bellingham? What was a Chinese electric vehicle (EV) giant doing advertising, sponsoring, and partner
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Tags:Al-Futtaim Electric Mobility Companybattery electric vehiclesBEVBuild Your DreamBYDBYD SEALChinese carmakerEnglandEuro 2024FCEVfuel cell electric vehiclesHarry KaneHasan NergizHybrid Electric VehiclesimpactJude BellinghamNEVNew energy vehiclesOfficial E-Mobility PartnerPHEVPriti MalikSaudi ArabiaSlovakiasponsorship campaignStrategyTikTokUAEUefaUEFA Euro Cup 2024Virgin Radio
