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posted on Nov. 01, 2024 at 11:39 amNov 1, 2024

‘Saudi women becoming key players in boardrooms and Executive Committees’

posted on Nov. 01, 2024 at 11:39 amNov 1, 2024

Publicis Sapient's Ashwaq Alshathri discusses the impact of women empowerment initiatives and policies within Saudi Arabia's marketing and communications landscape.

Saudi Arabia’s raft of government initiatives, legal reforms, and Saudisation policies have mandated the inclusion of women not only in the workforce, but also in corporate governance and senior leadership roles in line with its Vision 2030 goal of economic, social and cultural diversification.

Multiple reports released by PwC and Kearney have documented the impact of these reforms, highlighting a surge in the female employment, with participation in the workforce doubling between 2017 and 2023 from 17.4 per cent to 36 percent, which is well ahead of the 30 per cent target set for 2030.

Concurrently, several CMO roundtable conversations have indicated that the brand, marketing, commun

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Tags:Ashwaq Alshathri Brand brand strategies communications creative Creative Women Forum Diversity education Empowerment inclusion Kearney KSA Maheerah Programme Maheerah Women's Empowerment Programme marketing mentorship Publicis Groupe Publicis Groupe Middle East Publicis Sapient PwC Saudi Arabia Saudi focus Saudi women Saudi workforce SaudiFocus Saudisation training programmes women empowerment workshops

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.