Saudi Arabia’s raft of government initiatives, legal reforms, and Saudisation policies have mandated the inclusion of women not only in the workforce, but also in corporate governance and senior leadership roles in line with its Vision 2030 goal of economic, social and cultural diversification.
Multiple reports released by PwC and Kearney have documented the impact of these reforms, highlighting a surge in the female employment, with participation in the workforce doubling between 2017 and 2023 from 17.4 per cent to 36 percent, which is well ahead of the 30 per cent target set for 2030.
Concurrently, several CMO roundtable conversations have indicated that the brand, marketing, commun
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