Following the rapid growth of Snapchat in KSA in recent years, what is unique about Snapchat’s audience in KSA today?
There is a fundamental understanding of Snap’s full-value proposition, in communication, entertainment, commerce and more, that has led to a highly engaged Snapchat community in Saudi Arabia.
We now have a monthly addressable reach of 19.5 million users in the kingdom, which grew 16 per cent year-on-year as of March 2021. Snapchat reaches more people than Facebook or Instagram in the kingdom, with a reach of over 90 per cent of 13-34-year-olds.
This audience is not only large but is highly engaged on the platform. In Saudi Arabia, nearly 90 per cent of our daily users inte
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