Impact BBDO Riyadh has rolled out its first TV commercial for Mobily featuring the grandson of Saudi Arabia’s King Abdullah.
The TVC, starring Prince Abdullah bin Miteb, represents the first time a member of the Saudi royal family has appeared in a commercial and, if you believe Reuters and the Associated Press, has caused some eyebrows to be raised.
According to Reuters, the advert has sparked a debate among diplomats and Saudis alike on what it could mean
for the absolute monarchy, which has always been secretive about its internal affairs. Prince Abdullah is a professional equestrian sportsman and is sponsored by Mobily.
Filmed by acclaimed director Mehdi Norowzian, whose p
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