Mobily has rolled out its first TV campaign featuring Prince Abdullah bin Miteb, the grandson of King Abdullah of Saudi Arabia. Prince Abdullah, who is a professional equestrian sportsman and is sponsored by Mobily, stars in the one-minute TVC, which shows him caring for his horse, riding, and jumping over a fence apparently consumed by fire. The voiceover says: “In a world full of challenges, our passion leads us to success, to be in the lead. This is what we are at Mobily.”
Project Prince Abdullah bin Miteb
Creative agency Impact BBDO Riyadh
Copywriter Khalil Minawi
Art director Michel Zuein
Executive producer Rita Al Hashem
Film director Mehdi Norowzian
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