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Saudi Industry Snapshot: Razmik Kalaidjian, Mindshare KSA

Razmik Kalaidjian, managing director, Mindshare KSA

With all the changes in Saudi Arabia Landscape, how have you changed your offering ?
When Seth Godin said, “By definition, remarkable things get remarked upon”, his reference was to advertising but really it can be applied to a market such as Saudi Arabia. It is a remarkable market; we’ve always believed it. But today the spotlight on it is significantly larger. We could argue it is floodlit.
In line with Vision 2030, the country is undergoing transformations on every level – economic, social, cultural, geographical and more. This impact is felt across our engagement in the Kingdom, from our consumer insights to our communication solutions, talent, skill set and offering.
When we look


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